Small Scale Research

Small Scale Research

This is by far the single best resource I’ve come across on collecting, analyzing, and extracting insights from small and limited data - a fact of life for B2B software startups. Real world constraints means that Product Managers and Marketers must make big decisions based on small and limited data - data that may not be statistically significant. Not having enough data is not an excuse for not making decisions.

This book shows you how.

TRACTION: HOW ANY STARTUP CAN ACHIEVE EXPLOSIVE CUSTOMER GROWTH

TRACTION: HOW ANY STARTUP CAN ACHIEVE EXPLOSIVE CUSTOMER GROWTH

Traction = Growth. Written by the founder of DuckDuckGo, this book details proven frameworks, strategies, and tactics to help you identify channels to drive growth. Essential resource for Product Managers and Marketers when thinkng of Go To Market strategies.