Excellent introduction to creating Tribes or followers. This book succinctly makes the case for the value of learning, understanding, and applying Psychology, Anthropology, and Sociology to create movements and fans. Great resource for Product Managers, Leadership, Product Marketing professionals, and Brand Managers.
Mythical Man Month
Thinking in Bets
Teaming to Innovate
The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
Never Split the Difference
The Art of Product Management: Lessons from a Silicon Valley Innovator
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Do the Work: Overcome Resistance and Get Out of Your Own Way
Running an Agile Software Development Project
The Category Management Handbook
Agile Excellence for Product Managers
On Becoming a Servant-Leader
Extreme Ownership: How U.S. Navy SEALs Lead and Win
Mindset: The New Psychology of Success
Brilliantly and concisely describes how to increase your potential by changing your mindset from Fixed to Growth mindset. Backed with data, anecdotes, and research by Standford PhD Carol Dweck. Essential read for Product Managers and Leaders who want to promote Innovation and prevent risk-adverse cultures from developing.
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Social Media: Enduring Principles
Start With Why by Simon Sinek
The author provides a short introduction on the value of understanding the psychology and sociology of your customers when it comes to Branding, Consumer Insights, and Product Management. Most Marketing and MBA students are already familiar with the concepts as they are discussed in depth in their respective programs. An excellent segway into Branding, Marketing, Consumer Insights, and Product Management.
The Tipping Point: How Little Things Can Make a Big Difference
This book convincingly shows how small events can have a big impact from social change to phenomenal business success. How do ideas and innovation spread and become “sticky” throughout society? Using sociological forces behind human behaviour, such as Mavens, Connectors, and Influencers, can help us engineer social change and product acceptance. Incredible book that all Product Managers, Marketers, Social Entrepreneurs, and Change Agents should read.