Tribes

Tribes

Excellent introduction to creating Tribes or followers. This book succinctly makes the case for the value of learning, understanding, and applying Psychology, Anthropology, and Sociology to create movements and fans. Great resource for Product Managers, Leadership, Product Marketing professionals, and Brand Managers.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

A insightful strategy book all Product Managers and MBAs should read. The authors have conducted indepth research and provided practical analytical tools and frameworks for immediate use. Essential resource for Turnarounds, New Product development, and Startups.

Start With Why by Simon Sinek

Start With Why by Simon Sinek

The author provides a short introduction on the value of understanding the psychology and sociology of your customers when it comes to Branding, Consumer Insights, and Product Management. Most Marketing and MBA students are already familiar with the concepts as they are discussed in depth in their respective programs. An excellent segway into Branding, Marketing, Consumer Insights, and Product Management.

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

This book convincingly shows how small events can have a big impact from social change to phenomenal business success. How do ideas and innovation spread and become “sticky” throughout society? Using sociological forces behind human behaviour, such as Mavens, Connectors, and Influencers, can help us engineer social change and product acceptance. Incredible book that all Product Managers, Marketers, Social Entrepreneurs, and Change Agents should read.