Brilliantly and concisely describes how to increase your potential by changing your mindset from Fixed to Growth mindset. Backed with data, anecdotes, and research by Standford PhD Carol Dweck. Essential read for Product Managers and Leaders who want to promote Innovation and prevent risk-adverse cultures from developing.
The author provides a short introduction on the value of understanding the psychology and sociology of your customers when it comes to Branding, Consumer Insights, and Product Management. Most Marketing and MBA students are already familiar with the concepts as they are discussed in depth in their respective programs. An excellent segway into Branding, Marketing, Consumer Insights, and Product Management.
This book convincingly shows how small events can have a big impact from social change to phenomenal business success. How do ideas and innovation spread and become “sticky” throughout society? Using sociological forces behind human behaviour, such as Mavens, Connectors, and Influencers, can help us engineer social change and product acceptance. Incredible book that all Product Managers, Marketers, Social Entrepreneurs, and Change Agents should read.
We all want to get to yes, but what happens when the other person keeps saying no?
How can you negotiate successfully with a stubborn boss, an irate customer, or a deceitful coworker?
William Ury of Harvard Law School’s Program on Negotiation offers a proven breakthrough strategy for turning adversaries into negotiating partners.
One of the most concise, well written books on managing technology and innovation that I have come across. Theory is blended seamlessly with real world implications and applications. Easily readable with plenty of examples, cases, and suggestions for further reading. Whether you are a product manager/strategist, marketer, consultant, senior manager, analyst, or student, this book provides the skills, knowledge, and tools to analyze and formulate strategy for technology companies.
An excellent reference book for Business Analysts, Consultants, Project Managers, Strategists, Marketers, Business Development/Sales or Managers who bear Profit/Loss responsibility. This book was very helpful in applying and understanding the day to day and strategic implications of the many concepts I learned in Accounting and business courses.